Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul

ANMOL Presents Real Women Inspire Real Women this Women’s Day 

The first edition of Life Stories by unfolded at the Her Story boutique in Mumbai with actor, mother, humanitarian and author Lisa Ray

Celebrating their on-going association with leading New York-based fashion designer Bibhu Mohapatra in association with Forevermark, Narayan Jewellers by Ketan and Jatin Chokshi mesmerised on the runway as they unveiled their new Jewellery line at New York Fashion Week.

Celebrity Endorsements Vs Social
Media Influencers

 The red carpet event was hosted at Estella, Mumbai where Ishu Datwani, Founder, ANMOL unveiled the campaign in presence of  city’s renowned socialites and celebrities.

The new Corporate Identity proclaims the shift from “ANMOL JEWELLERS” to “ANMOL – INHERENTLY LUXE”, where the tagline “INHERENTLY LUXE” implies the brand's clientele who live and breathe luxury.

Shri Hari Diagems has a wide range of spectacular antique and modern jewellery.

Anmol Jewellers is intending to bring out the connection between their designs and real women through this campaign.

Anmol Jewellers is intending to bring out the connection between their designs and real women through this campaign.